The Advertising Standards Committee of South Africa considered complaints in regard to television advertisements placed by the Amy Biehl Foundation. The two advertisements feature a young (12 - 14 year old) black boy in surroundings of an impoverished informal settlement uttering words to the effect that in a few years time he will be involved in a hi-jacking situation and will shoot the owner of the vehicle if he puts up any resistance, and a young (12 - 14 year old) white boy, also in surroundings evidencing a poor working class area, uttering words to the effect that in a few years time he will be begging at a shopping centre, and that if the person from whom he would be begging walks away from him, he would attack this person by stabbing him three times.
After the cinema commercial was banned this follow-up was shown on TV.
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